Thursday, February 17, 2011

Caran d' Ache-made in switzerland

I love pen, pencils, colours, stationaries. So this is for all those who like them too. Anything that has to do with writing, drawing and its medium tempts me. Also, this post is for the thought that went behind naming a brand. A thought deep in connection with its past and relates to it continuously.
Being in Switzerland, one knows it well how famous Caran d'Ache as a brand is.

Someday i'm going to have the largest collection of pen and pencils in the world.
Caran d’Ache has a special link to the worlds of design, painting and writing: its name is a reference to the most important tool in drawing.

From its earliest days in 1915 and the official opening of the company in 1924 by Arnold Schweitzer, Caran d’Ache’s development has reflected its passion for the most beautiful materials.

Why Caran d’Ache? Because a leading artist of the time was a Russian, Emmanuel PoirĂ©, and in his native tongue “Karandash” means a pencil. It is possible that neither he nor Arnold Schweitzer knew the true origins of the word and they would be delighted to know that it comes from the Turkish “kara tash” meaning “black stone” the natural pigment that makes marks. It is graphite, the material that helped to develop drawing and writing and is so valuable for artists and for Caran d’Ache pencils.

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