Saturday, September 15, 2012

One more from my friend


copywright and owner Karthik Srikrishna


You Wish

ou're sitting looking around in the disco lights,
All you want to do is to be out in the starry night,

My Friends Poem

* copywright and owner Karthik Srikrishna

A LIVING FANTASY

Perfect faces, imperfect worlds,
Little white girl with long black curls,
I see scenes that amuse me,
Every day, a living fantasy.

Beggar man with a half-buck bowl,
His stray dog in a mournful howl,
Ragged old hag selling the news,
A word too many that you can't use,
Holding hands on lovers' lane,
Each bound in, by his or her pain,
Single mother, broken toy,
A baby's smile brings endless joy,
I see scenes that amuse me,
Every day, a living fantasy.

Light at the end of a long, dark road,
Or the glinting edge of your killer's sword,
They say to the world, here we come,
Tomorrow's heroes are today's scum,
So many out on the midnight streets,
Dragging on life with tired feet,
Big man in a long, sleek car,
Wondering what love and happiness are,
I see scenes that amuse me,
Every day, a living fantasy.

Each believes that he'll never die,
When people do, they wonder why,
One man to do and one man to see,
That is the reason I came to be,
I see scenes that amuse me,
Every day, a living fantasy.

Monday, July 16, 2012

Friends

Always be beside people you call friends when they need you.At other times you can just say'I'm busy'. - Nista

Thursday, May 10, 2012

Very true.. No point getting carried away

Most of the designers among us too make this mistake of overdoing ... And their designer ego does not let them stop at less. It seems as if, they want to do everything that's possible to put in a product according to their thought process. Have said it many times to colleagues, make it simple, not crowded

"While I’ve been offering advice on how to communicate better, I’ve seen most people commit the same mistake- including too much information in one product. Often, less often is more effective as it has more and lasting impact on the audience. It takes a lot of intellectual sophistication to create something very simple. Minimalism beats clutter and substance trumps verbosity." - Pravin Mishra

I am in Bhubaneshwar, conducting a four-day workshop on creativity in communication for Odisha government officers. Today was the second day of the workshop with 30 participants who are from different districts dealing with communication. Last year, I conducted a similar workshop for the district public relations officers (DPROs) of Bihar.

While I’ve been offering advice on how to communicate better, I’ve seen most people commit the same mistake- including too much information in one product. Often, less often is more effective as it has more and lasting impact on the audience. It takes a lot of intellectual sophistication to create something very simple. Minimalism beats clutter and substance trumps verbosity.

Serious design intervention is the need of hour at the higher levels of the government where policy decisions are taken. There’s a lot to learn from the failure of family planning campaigns and the success of pulse polio campaign. Many messages given to the masses are not based on any behavioural research or updated scientific studies.

New coins come out of RBI every now and then. The new ones of the same denomination are not even remotely similar to the existing ones. Till about two decades back, even a visually-challenged person could identify the difference between one, two, three, five, 10, 20, 25 and 50 paise coins. They were available in specific shapes, sizes and weights. There was variety in the market. Today, even a visually capable person needs to put efforts to differentiate between one-rupee and two-rupee coins. If the cost reduction was an issue, one could change the material as the technology is constantly improving. This might have resulted in some change in weight, but at least there would have been some consistency in shapes and the sizes of the coins. There are several ways like making a hole in the centre to keep the size and outer-shape constant and still save material.

Whatever I say about the design of the government forms, including the railway reservation form, it will be too less. I am yet to hear about one design student who would like to re-design the railway form in spite of it touching tens of thousands of lives every day.

Even in this age of communication, there’s lack of communication at every stage. Just listen to a senior officer of government and NGOs briefing a design agency. The brief is full of abbreviated terms like EBF for exclusive breast feeding, M&E for monitoring and evaluation, WCD for women and child development and FBMNCI for facility-based management of neo-natal and childhood illness. It is expected from a designer to know and remember hundreds of such abridged terms before they come for the briefing.

Hundreds of crores are spent in government communications. Unfortunately very few are designed to make a real change in society. Either they are advertisements of the achievements of the government or they are designed to create a perception of change.

Government communications lack in emotions and clarity in call for action. The amount and complexity of information is too high to generate interest amongst the masses. Sometimes it starts with a simple good idea but by the time it reaches the final stages, senior members would have contributed out of their own perceptions to make it a complete thali of communication. People continue to enforce their ideas till it becomes absolutely unclear and ineffective. This often happens because of a top-down approach. Whereas, the real communication mantra should be- when in doubt, leave it out!

Wednesday, April 18, 2012

Life- what a big deal!!!! phuffffff!!!!

we live every day, that's not a big deal if life stops someday.
but its a big deal if you haven't loved everyday, like its the last day of your life. - Nista

Saturday, April 14, 2012

Design

Details are Design. - Nista

Saturday, March 31, 2012

Thoughts

First thoughts are the true ones, Second thoughts are compromise --- Nista

Sunday, January 8, 2012

On Seriousness

"And to me, seriousness is a sickness, and the sense of humor makes you more human, more humble. The sense of humor - according to me - is one of the most essential parts of religiousness."
- Not by me

Thursday, December 22, 2011

Life's work 2011

how leading a band is like running a company. "You have to know what all your people can do. The ones who need to be challenged, you give them challenges. The ones who need to be carried, you carry them. The ones you need to let go, you let them go. A leader has got to have a certain kindness but a certain meanness, too."
----Wynton Marsalis


how technology has influenced his work. "As a practice, we've always recognized the value of new technologies—whether it's rapid prototyping or digital modeling—but it's important to remember that the computer is just another tool, like the pencil. Technology is a means, not an end. The ends are social and always have been."
----Norman Foster

Friday, December 16, 2011