He notes the five things IDEO suggested to entrepreneurs:
1) Spend time with customers
2) Be visual and tangible (in other words, build things, even if it’s just on paper)
3) Try it yourself
4) For inspiration, look outside your category
5) Test-drive your ideas, constantly.
Simeonov noted that IDEO’s special sauce comes in part from the people it hires, who are deeply knowledgeable about an area, but also have broad interests (the firm calls them T-shaped people).