Learn

Never stop Learning. - nista

Quotes

One can't LEARN alone. - nista

Friends

Always be beside people you call friends when they need you.At other times you can just say'I'm busy'. - Nista

Very true.. No point getting carried away

Most of the designers among us too make this mistake of overdoing ... And their designer ego does not let them stop at less. It seems as if, they want to do everything that's possible to put in a product according to their thought process. Have said it many times to colleagues, make it simple, not crowded

"While I’ve been offering advice on how to communicate better, I’ve seen most people commit the same mistake- including too much information in one product. Often, less often is more effective as it has more and lasting impact on the audience. It takes a lot of intellectual sophistication to create something very simple. Minimalism beats clutter and substance trumps verbosity." - Pravin Mishra

I am in Bhubaneshwar, conducting a four-day workshop on creativity in communication for Odisha government officers. Today was the second day of the workshop with 30 participants who are from different districts dealing with communication. Last year, I conducted a similar workshop for the district public relations officers (DPROs) of Bihar.

While I’ve been offering advice on how to communicate better, I’ve seen most people commit the same mistake- including too much information in one product. Often, less often is more effective as it has more and lasting impact on the audience. It takes a lot of intellectual sophistication to create something very simple. Minimalism beats clutter and substance trumps verbosity.

Serious design intervention is the need of hour at the higher levels of the government where policy decisions are taken. There’s a lot to learn from the failure of family planning campaigns and the success of pulse polio campaign. Many messages given to the masses are not based on any behavioural research or updated scientific studies.

New coins come out of RBI every now and then. The new ones of the same denomination are not even remotely similar to the existing ones. Till about two decades back, even a visually-challenged person could identify the difference between one, two, three, five, 10, 20, 25 and 50 paise coins. They were available in specific shapes, sizes and weights. There was variety in the market. Today, even a visually capable person needs to put efforts to differentiate between one-rupee and two-rupee coins. If the cost reduction was an issue, one could change the material as the technology is constantly improving. This might have resulted in some change in weight, but at least there would have been some consistency in shapes and the sizes of the coins. There are several ways like making a hole in the centre to keep the size and outer-shape constant and still save material.

Whatever I say about the design of the government forms, including the railway reservation form, it will be too less. I am yet to hear about one design student who would like to re-design the railway form in spite of it touching tens of thousands of lives every day.

Even in this age of communication, there’s lack of communication at every stage. Just listen to a senior officer of government and NGOs briefing a design agency. The brief is full of abbreviated terms like EBF for exclusive breast feeding, M&E for monitoring and evaluation, WCD for women and child development and FBMNCI for facility-based management of neo-natal and childhood illness. It is expected from a designer to know and remember hundreds of such abridged terms before they come for the briefing.

Hundreds of crores are spent in government communications. Unfortunately very few are designed to make a real change in society. Either they are advertisements of the achievements of the government or they are designed to create a perception of change.

Government communications lack in emotions and clarity in call for action. The amount and complexity of information is too high to generate interest amongst the masses. Sometimes it starts with a simple good idea but by the time it reaches the final stages, senior members would have contributed out of their own perceptions to make it a complete thali of communication. People continue to enforce their ideas till it becomes absolutely unclear and ineffective. This often happens because of a top-down approach. Whereas, the real communication mantra should be- when in doubt, leave it out!

Life- what a big deal!!!! phuffffff!!!!

we live every day, that's not a big deal if life stops someday.
but its a big deal if you haven't loved everyday, like its the last day of your life. - Nista

Quote

"Good design has to solve a problem"-James Dyson

Loved the phrase..

The Faint heart never won The Fair Lady

via my tutor friends

sometimes people say success is briefer than a girl's beauty.

hmmmm

Coz the end is always more fun than the beginning!

hmmmmm

Via FFFound, phil

Letters

Never underestimate the power of a well written letter.
(from the film Jane Austen's book club)

what matters...

There comes a point in your life when you realize:
Who matters,Who never did,Who wont any more...
And WHO ALWAYS WILL.....
(via Prajakta gmail liner)

mystery

"If there is magic on this planet, it is contained in water."
Loran Eisely, The Immense Journey, 1957

liner

being good is not enough

lessons?

via vinay

'To get something you never had, you have to do something you never did.'

Evolved individuals

“Evolved individuals know that people who are not intuitive can be dangerous to work with, since they are guided solely by the current appearance of things that are in reality, changing. Evolved individuals seek out others who have intuition and vision - a form of intelligence that comes from cultivating the instincts, observing the direction of change, apprehending the evolution of ideas.”
— Lao Tzu

trp rating

life is funny and that makes it great. i think this is god's only entertainment. "aage ab iski life main kya hoga kinds"hmm next friday dekhna hoga. prime time par. jiski life main jitna twist unta trp high.

intended situations

quotes on design. one for everyday.